askbowtie

I audited my own content with askbowtie

Ben, founder of askbowtie

Content is hard right now. Everyone's chatting with AI, Google answers the question before anyone clicks through, and it's fair to wonder what's even worth writing. So I had askbowtie grade mine, off my own engagement and Search Console data (both already live in the tool). The answer was blunt: 90 days, 1 click, 13 impressions.

The short version

I asked askbowtie one thing: is my content any good? It figured out the rest and graded all 27 pages in one sitting.

  • 1 click, 13 impressions in 90 days, whole site. Almost nothing ranked.
  • No spreadsheet. It joined search, traffic, and page role on its own.
  • Verdict: kill the dead SEO pages, rewrite a few, keep the docs.
  • The one page I wrote like a real answer was the only one with a pulse.

Did any of it rank?

No. My best content page hit page one of Google and still got zero clicks.

Did I tell it what to check?

No. One question, and it picked the tools.

How do you decide keep vs kill?

The join: search plus on-site plus role, together.

Why not just open Search Console?

It can't see on-site behavior or page role.

The numbers: 1 click, 13 impressions

Real, pulled live from askbowtie on 2026-07-13.

1Google click in 90 days, whole site
13impressions, same window
27pages, near-zero traffic each

My best content page sat at position 6, page one of Google, and still got zero clicks. That's a headline problem, not a ranking one. Everything else was invisible.

How I got the verdict in a minute

what I actually typed

audit my content. what's worth keeping?

That's the whole prompt. askbowtie pulled 90 days of Search Console and analytics for every page, tagged each page's role, and came back with the verdict. I never named a single tool.

Four checks, and I named none of them

The verdict: 14 of 27 survived

Cluster Pages Call Kept
Fixes ("fix your WordPress form") 10 kill or combine the commodity ones 3
Error monitoring 6 rewrite the pillar, merge the rest 3
Conversions 3 fold into one product-led hub 1
Performance 2 kill, pure commodity 1
Tracker docs 6 keep, they're docs not SEO 6

Here's what it comes down to: content that answers "how do I fix X" competes with everyone and loses. Content that shows what askbowtie tells you about X has no competition. The one page I wrote that way was the only one alive.

What you can ask about your own content

Is my content earning anything from search?
get_search, site-wide, one call.
Which pages do people actually reach?
get_top_pages sorted by sessions.
Which page is my best rewrite candidate?
get_search per page: impressions but no clicks means Google likes it more than searchers do.
Which pages are docs vs SEO plays?
get_page_types: the role rollup keeps docs out of the kill list.

MCP reference (for agents)

The tools for this, in the order you'd run them. Judge each page on the JOIN, not one silo.

  • list_domains {} -> connected sites and their linked sources. Confirm the domain and its GSC link first.
  • get_search { domain, period?, page? } -> clicks, impressions, CTR, average position. Impressions with 0 clicks = rewrite the title/meta. 0 impressions = the topic never registered.
  • get_top_pages { domain, period?, type? } -> sessions per page, each row carrying its role tag. The "does anyone on my own site read this" check.
  • get_page_types { domain, period? } -> pages grouped by declared role. Separates documentation (keep) from SEO content (must earn traffic).
  • get_traffic { domain, period? } -> site-wide sessions, the denominator for every per-page judgment.

Gotchas: a high CTR on tiny impressions is noise (1 click / 13 impressions is 7.7% CTR and still a dead site, read absolute counts first). Good position with zero clicks is a headline problem, not a content one. Never judge documentation by search metrics.

That audit used to be a week of exporting and VLOOKUPs. Now it's one question. Want it for your site? Connect it to askbowtie.