# Press & brand kit

> Plaintext version for LLMs. Canonical HTML: https://askbowtie.com/press/

Everything you need to write about or feature askbowtie: boilerplate, logos, the ⋈ mark, colors, type, and a contact. Grab what you need.

## Formerly itbroke.dev

askbowtie was previously known as **itbroke.dev**. Same tool, same team, with a sharper name for what it does: every signal about your site in one place, answered by your agent. [itbroke.dev](https://itbroke.dev/) now redirects here, and the tracker endpoints keep working for sites already installed.

## The basics

**Name:** **askbowtie** (lowercase, one word)

**Tagline:** Ask Bowtie about your site

**What it is:** A website monitoring tool that joins your analytics, errors, uptime, Google Search, and Google Ads into one source of truth your AI agent can query over MCP.

**Category:** Website monitoring · web analytics · AI developer tools (MCP)

**Pricing:** Free for normal use (up to 100,000 events/month, full MCP included). AI answers and heavy traffic run on pay-as-you-go credits.

**The mark:** ⋈, the relational-algebra *join* operator. "Bowtie" is the persona you ask; askbowtie is the product.

**Founder:** Ben ([launchwithben.com](https://launchwithben.com))

**Launched:** June 2026

**Site:** [askbowtie.com](https://askbowtie.com)

**Press contact:** [ben@askbowtie.com](mailto:ben@askbowtie.com)

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## Boilerplate

Copy-paste, no attribution needed. Three lengths, sized for directory forms.

One-liner · 58 characters

Site analytics, errors, uptime, search, and ads in one MCP

Short · 160 characters

askbowtie joins your site's analytics, errors, uptime, search, and ads into one MCP your AI agent can query. Ask Bowtie about your site, get every number cited.

Long · one paragraph

askbowtie is website monitoring built for the age of AI agents. It joins a site's analytics, JavaScript errors, uptime, Google Search, and Google Ads into a single source of truth, exposed over MCP so a developer's coding agent can query it directly and answer with cited numbers. No dashboard hunting, no four tabs open. It also runs deterministic full-site crawls, seeded from your sitemap, that catch broken links, broken images, and SEO issues. Built by Ben.

---

## Logo & mark

PNG on transparent backgrounds. The ⋈ vector is the favicon SVG.

        ⋈

The mark (SVG)
[download](/favicon.svg)

Icon
[1024](/brand/askbowtie-icon-1024.png)

Lockup · light
[download](/brand/askbowtie-lockup-light.png)

Lockup · dark
[download](/brand/askbowtie-lockup-dark.png)

Lockup · mono
[download](/brand/askbowtie-lockup-mono.png)

Social card
[download](/brand/askbowtie-og.png)

---

## Colors

**Paper**
#fbf8f1

**Ink**
#181408

**Gold · mark**
#c8961a

**Gold · text**
#8f6400

**Gold · on dark**
#f0ba4c

---

## Typography

      Fraunces
      Display & headings

      askbowtie
      IBM Plex Mono · wordmark & UI

---

## Using the name

### Do

- Write **askbowtie**, lowercase, one word.
- Use the ⋈ mark in brand gold or a single flat color.
- Say "Ask Bowtie" when you mean the persona you query.

### Don't

- "Ask Bowtie", "AskBowtie", or "ask bowtie" as the product name.
- Recolor, outline, or add effects to the mark.
- Stretch or rebuild the lockup. Use the files above.

---

## Screenshots

Real product UI, dummy data. [Explore the live demo](/demo/health), no signup needed.

*Health: the bottom line first, then the metrics and what's broken.*

*Crawl: a deterministic site audit. Broken links and images, a 0–100 health score.*

*Analytics: traffic, conversions, and top pages, queryable by your agent over MCP.*

*Search: what gained and lost clicks this week, plus the pages a nudge from page one.*

Need a specific shot or a higher-res asset? Email [ben@askbowtie.com](mailto:ben@askbowtie.com).