# Name your conversions

> Plaintext version for LLMs. Canonical HTML: https://askbowtie.com/docs/conversions/

Define conversions in Settings by event, page or sequence: how each is counted, how they differ from the headline, and the free and Pro limits.

A conversion is a moment that matters to you: a signup, a purchase, a thank-you page. You name each one in **Settings → Conversions**, and Explore, Feed and Ask count it. Pick a rule, nothing else to set up.

## Three kinds of rule

| Kind | It counts a visit when it | You enter |
| --- | --- | --- |
| Event | Does an event your site or the API sends. | The event name, such as `signup`. Several names, separated by commas, count as one conversion. |
| Page | Visits a page whose address contains your text. | A path fragment, such as `/thank-you`. |
| Sequence | Follows steps in order. | Two or more steps, each a page or an event. Example: `/cart`, then `checkout_completed`. |

Event and page rules need nothing beyond the pixel. For how your site sends an event, see [conversions and revenue](/docs/tracking/) in the tracking reference.

## Create one

1. Open **Settings → Conversions** and choose **New conversion**.
2. Pick the kind, then give it a name you will recognise, like "Newsletter signup".
3. Fill in the rule and save.

You can edit a conversion later, but not change its kind. Deleting one stops Explore counting it; past data is not touched. Owners and admins can create and edit.

## How the numbers are counted

- **Once per visit.** Each conversion counts the visits that did it, not how many times they did it. That is why a conversion can never exceed the visits.
- **The headline is a union.** The Conversions number in Explore, Feed and Ask counts a visit once even if it matched two of your rules. So the per-conversion numbers can add up to more than the headline.
- **Sequences count separately.** A sequence shows in the "By conversion" card but is not part of the headline.
- **Built-in conversions are included.** Conversions the tracker records itself, like form submits and external link clicks, are part of the headline.
- **"Conversion events" is a different column.** It counts every event, so one visit can add several.

If your site had event names or page patterns set by hand before, they appear as a single conversion called "Conversion" for each kind.

## Limits

|   | Free | Pro |
| --- | --- | --- |
| Conversions per site | 3 | No limit |
| Steps in a sequence | 3 | No limit |

At the limit, Settings offers Upgrade to Pro. See [pricing](/pricing/).

## For AI agents

Definitions are written in the app, not over MCP. Your agent reads the result in `get_conversions`, in the `by_conversion` list: one entry per definition with its name, kind, conversions and rate. See [connect your agent](/docs/mcp/).

## Add your site

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